Media Release Process

How to Request a Media Release

Riverland has many events and stories to share each year. Because these messages represent the college, all external communications must follow set standards. The Communications Department manages these standards to ensure quality and consistency.

If you are planning an event that needs media coverage, submit your request at least three weeks in advance. This gives the Communications team enough time to review, edit, and distribute your announcement.

If your event includes posters, flyers, programs, or website updates, plan to submit your request at least six weeks before your event or launch date.

Media Release Process

The Communications Department is responsible for the tone, quality, and accuracy of all external college communications. If you want to share news or promote an event, follow this step:

• Complete the News Release Request Form . Your submission will be reviewed, edited, and shared with appropriate media outlets.

Tips for Completing Your Request

1. Keep your writing clear and simple. Avoid jargon and unnecessary words.
2. Get written approval for all quotes and make sure titles are correct.
3. Check your content for grammar, spelling, and accuracy.
4. If you include photos, identify everyone in the image with full names, titles, and organizations from left to right.
5. If you have questions, contact James Douglass.

When to Consider Radio or TV Coverage

• TV coverage is more likely if your event includes strong visuals, a well-known speaker, a unique or timely topic, or something that impacts a large audience.
• Radio coverage is more likely if your event is open to the public, large in scale, and relevant to a broad audience.

What to Expect

The Communications Department will help you share your story and connect with media outlets. However, submitting a media release does not guarantee coverage.

As traditional media outlets continue to shrink, not all events receive attention. Riverland’s website, social media, and other college channels are often the most effective ways to reach your audience.

All approved news releases will still be shared through Riverland channels and may be featured on the Campus Media Blog or other college publications.