Course Recommendations for Social Media Marketing at Riverland Community College - Riverland

Social Media Marketing

Program Starts

Fall Semester - First Year

  Course # Course Name Credits  
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CPRO1750
Intro to Social Media Marketing *

This is an introductory Social Media Marketing course that explores the rapidly growing multibillion-dollar digital marketing industry.  Topics include social media platforms, strategy implementation, and measurement tools. An emphasis will be placed on blogging and writing copy for the web.  This course will give students a strong foundation for dealing with the ever-changing audience, platforms and technologies of digital marketing.

This course is part of the Computer Technology program which is an accredited program in World Organization of Webmaster (WOW) Professional Academy. 

      (4 Cr – 4 lect, 0 lab) 

4
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CPRO1095
Digital Photography with Adobe Photoshop

This is a hands-on introductory digital photography course that will focus on camera basics and settings, image manipulation, composition techniques and a wide range of special effects.  Learn how to take professional quality shots using the same tricks as the pros.  This course is designed to teach you the ins and outs of digital photography, even if you have little to no experience.

Adobe Photoshop is required and can be purchased from the Riverland Bookstore at a substantial discount.  Students may use any digital camera for this course. A smart phone camera is acceptable. This course is part of the Computer Technology program which is an accredited program in World Organization of Webmaster (WOW) Professional Academy.

(3 Cr – 3 lect, 0 lab) 

3
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CPRO1060
Digital Video

This course practices the principles of non-linear video editing.  The course is primarily project based with students shooting and editing videos that commonly occur in a business setting.  This course is part of the Computer Technology program which is an accredited program in World Organization of Webmaster (WOW) Professional Academy.

      (2 Cr – 1 lect, 1 lab)  

2

Spring Semester - First Year

  Course # Course Name Credits  
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CPRO1770
Social Media Campaigns, Analytics and SEO **

This course focuses on developing the skills required to manage, implement, optimize and analyze social media campaigns.  The necessary elements and stages of a successful social media campaign, from concept to implementation to analytics will be covered.  SEO (Search Engine Optimization) techniques will be discussed.  Analytic tools will be used to analyze the traffic visiting a web site. This course is part of the Computer Technology program which is an accredited program in World Organization of Webmaster (WOW) Professional Academy.

(4 Cr - 4 lect, 0 lab)

4
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CPRO1590
Web Page Design I with Graphic Design

This course is an introduction to the process of planning a website.  Graphic design concepts and typography techniques will be emphasized. Use step-by-step lessons to learn Adobe Photoshop the industry-standard image editing software. Text based editors will be used to develop basic HTML5 and CSS3 web pages.  Gain exposure to the latest web design trends which include accessibility, responsive and mobile design. Students will develop and enhance their HTML, CSS and graphic design skills.

Web Design I is the first of a two-course sequence. This course is part of the Computer Technology program which is an accredited program in World Organization of Webmaster (WOW) Professional Academy.

(3 Cr – 3 lect, 0 lab)

3

* This class is only offered Fall Semester.
** This class is only offered Spring Semester.
O This class is only offered on odd years
E This class is only offered on even years

Last Updated: February 12, 2015

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